LIVING THE BRAND
LIVING THE BRAND

Impact Statement

Impact Statement

The Change We Want To See

All residents in the Rockford region see the community with new eyes. They feel proud of where they live, have confidence in the future, and inspire others to conduct their lives in a way that promotes our region from within.

Strategies

Strategies

How We Make It Happen

Living the Values: Our community commits to living our Shared Values

Live the Brand Now: Our community shares responsibility for looking, acting, and communicating like the region we want to be

Projects

Projects

Teams Working Towards This Vision

The Regional Communications & Branding Council (RCBC) is comprised of a group of individuals & stakeholders who love our city! RCBC helps tell positive Rockford region stories, but also communicates how our city “takes on the tough stuff.” Our goal is to spark transformative change in the mindsets of people living and working in the Rockford region by helping them see the community with new eyes, and igniting others to see it the same way, leading us to feel proud and confident of the community we live, work and play in.

Do you love our city and want others to jump on board? Sign-up for our 815 Digital Ambassadors program. Follow Transform Rockford on Facebook, Twitter or Instagram. Or, tune into WIFR & learn about some of Rockford’s “Comeback Kids.”

Transform Rockford and the City of Rockford have teamed-up to help facilitate and promote the importance of participating in the 2020 census. With the help of several local organizations, the Census 2020 team’s goal is to ensure our community participates so that it gets fair representation in Congress and receives financial resources for health, schools, transportation and more. Interested in joining our team? Contact us.

Outcomes

Outcomes

How We Measure Success