COMMUNICATIONS

Impact Statement

Impact Statement

The Change We Want To See

From our backyards to the world, stage we create compelling and genuine communication for and among all residents, resulting in shared community pride and a positive position and reputation for the region.

Strategies

Strategies

How We Make It Happen

Inclusive Sharing of Information: Our community creates and supports a network of resources that will obtain, produce and share information

Sharing the Stories: Our community effectively tells the inspiring and compelling story of a transforming region to external markets

Projects

Projects

Teams Working Towards This Vision

The Regional Communications & Branding Council (RCBC) is comprised of a group of individuals & stakeholders who love our city! RCBC helps tell positive Rockford region stories, but also communicates how our city “takes on the tough stuff.” Our goal is to spark transformative change in the mindsets of people living and working in the Rockford region by helping them see the community with new eyes, and igniting others to see it the same way, leading us to feel proud and confident of of the community we live, work and play in.

Do you love our city and want others to jump on board? Sign-up for our 815 Digital Ambassadors program. Follow Transform Rockford on Facebook, Twitter or Instagram. Or, tune into WIFR & learn about some of Rockford’s “Comeback Kids.”

Outcomes

Outcomes

How We Measure Success